How do you define your industries?
We use the codes defined by the North American Industry Classification System (NAICS) . For tax and documentation purposes, every organization based in the United States is required to register under one of the following industries within the NAICS, which makes it straightforward to use these reported classifications for our benchmarking:
- Accommodation and Food Services
- Administrative and Support and Waste Management and Remediation Services
- Arts, Entertainment, and Recreation
- Construction
- Educational Services
- Finance and Insurance
- Health Care and Social Assistance
- Information
- Manufacturing
- Nonprofit or Non-Governmental Organization (NGO)
- Professional, Scientific, and Technical Services
- Public Administration
- Real Estate and Rental and Leasing
- Retail Trade
- Transportation and Warehousing
- Utilities
Important note: In cases where we believed an organization's reported NAICS code significantly diverged from its actual operations or mission, we manually reclassified it to the most appropriate category based on its core activities.
Are all industries equally represented?
No. Some industries have significantly more client representation than others. This disparity stems from various factors, including how well Emtrain’s content resonates with certain industries and the geographic concentration of those industries.
When we have a sufficient number of clients in a given industry (at least 15), we benchmark your results against the industry average. If we don’t have enough data, we instead compare your results to the global average of all clients.
Can I change my reported industry?
Yes! If you do not feel your organization is tagged with the appropriate industry, just let us know at analytics@emtrain.com and we’ll get that updated.